In the past, solution selling has been effective because most of our customers did not really have a good understanding of the challenges in the organization. As a sales executive, we could walk them through a “pain funnel” to dig into what the real issues were and consult on the best solutions. More recently, procurement [...]
Why Outsource Your Infrastructure to a Data Center? One constant struggle businesses face is finding ways to keep costs down. The best way to do this is to focus limited resources towards the core values that drive the company forward and increase profits. Identifying and reducing unnecessary costs can help greatly increase the budgets for [...]
Basic Marketing Strategies for Small Business The importance of effective marketing techniques is often downplayed by many business owners. With dozens of other things involved with running a small business, marketing plans and advertising tends to slip in importance. This is unfortunate, as the development of marketing strategies is just as important as having a [...]
Choosing the Web Designer That's Right for You Not too long ago, the success of a small business depended a few different factors. Physical location was, of course, very important to success. On the marketing side of things indoor and outdoor advertising played a huge roll in addition to radio and television commercials. Word of [...]
Not only is LED Lighting easier on the wallet and better for the environment but LED lights bring several advantages. Benefits include energy efficiency, durability, longer life-span, no UV emissions, no flicker and dramatically reduced maintenance requirements. This translates into energy savings, facility maintenance saving and overall reduction in cost of ownership over the products [...]
