Digital marketing has extended and changed the way organizations and consumers communicate, which complicates the sales process. The new way of marketing is a sophisticated art in which internet presence and the use of technology are paramount in improving companies overall brand.
of users have said that web design is the top determining factor in whether they trust or reject a company’s website.
It is one thing to have a website, but in addition to clean, responsive web design that translates to mobile, businesses also must make sure there website is properly optimized to be found in the search engine rankings.
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Between making sure you have custom and compelling content above the fold and easy-to-use navigation, to quality images and quick loading times—there are a lot of factors that influence the effectiveness of your website. You only have a few seconds to catch the attention of potential customers. Studies have found that 40% of people will leave a webpage if it takes more than 3 seconds to load.
In addition, 48% of web users have said that if a website isn’t working well on their mobile device, they assume the business doesn’t care very much.